People disliked how much they loved the start-up. Juicero, a California-based company that made a smart device to make fruit juices, has stopped amusing the online community and reporters, though. They announced the end of operations on Friday. The corporation said last month that we would focus our efforts on lowering the price of our items. But we’ve concluded this can’t happen as one company. The Rise and Fall of Juicero shows why we need a buyer in the agri-food industry for a good long-term result.
In only one night, Juicero became the butt of jokes in Silicon Valley. Then, a few months later, they gave up everything. Last week, the San Francisco-based firm that sells a machine that lets customers juice fresh fruits and vegetables said it had stopped doing business and was looking for a buyer. The start-up had already raised at least $118.5 million from about fifteen investors, including Google Ventures, Kleiner Perkins Caufield & Byers, and Melo7, the company of NBA star Carmelo Anthony. Its goal was to help people eat more fresh foods every day and to become the Nespresso of fresh juice.
Startup Juicero throws in the towel after causing a stir in Silicon Valle
But the company knew that it hadn’t grown enough to cut costs on production and logistics. More than this problem, an accident that happened out of the blue in the spring made the start-up look bad forever. In April, Bloomberg reporters posted a video online showing that they could get the same results by squeezing Juicero packs with their hands as they could with the well-known, pricey juice machine made by the startup.
The dad should do something fantastic for himself while the kids get ready for school, not peel veggies, chop them up, and clean the blender. We don’t want to wind up squeezing our pouches every day in a substandard and probably messy way. It’s not a cool, hands-on experience. Some people think Juicero is just another example of Silicon Valley craziness: why go through all the trouble to make a business that doesn’t need to be made new? Doug Evans, who claims to be Steve Jobs’s personal juice machine heir, left the company around a year ago and didn’t seem to care about what would happen to Juicero in public.
A $400 juicer
The ex-boss of the company showed off how much fun he was having at the Burning Man festival in the Nevada desert on his Instagram account in the last few days. The pictures are no longer visible on the platform for some reason. People disliked how much they loved the start-up. Juicero, a California-based company that made a smart device to make fruit juices, has stopped amusing the online community and reporters, though. They announced the end of operations on Friday. The corporation said last month that we would focus our efforts on lowering the price of our items.
But we have come to the conclusion that this can’t happen as one company. For us to get a good long-term result, we need a buyer in the agri-food industry. In only one night, Juicero became the butt of jokes in Silicon Valley. Then, a few months later, they gave up everything. Last week, the San Francisco-based firm that sells a machine that lets customers juice fresh fruits and vegetables said it had stopped doing business and was looking for a buyer. The start-up had already raised at least $118.5 million from about fifteen investors, including Google Ventures, Kleiner Perkins Caufield & Byers, and Melo7, the company of NBA star Carmelo Anthony. Its goal was to help people eat more fresh foods every day and to become the Nespresso of fresh juice.
Same result when pressing the pockets by hand
The first part of Juicero’s marketing and selling was a $400 machine that could be filled with chopped fruits or vegetables for about $5 to $7. It took a few seconds to drain a pouch using a hose, and the whole process was done through an embedded technology that could handle three to four tonnes of pressure, which was enough to lift two Teslas. Doug Evans, one of the founders of Juicero, wrote in 2016 on the blogging site Medium that his goal was to live a healthy life after his parents’ health difficulties. He says they died from cancer and heart disease.
He set his machine to work on high-income consumers who, like him, were interested in eating healthy. The inaugural price for the Juicero was $700. It cost $400 in January 2017, three months after Jeff Dunn took over as CEO from Doug Evans, who had been the president of Coca-Cola North America. But the cost was still too expensive, and the corporation couldn’t get near to its goal of reaching as many people as possible. Juicero made this clear in July when it declared it was changing the emphasis of its business to get this done faster and let go of a quarter of its workers. But the company knew that it hadn’t grown enough to cut costs on production and logistics.
Conclusion
More than this problem, an accident that happened out of the blue in the spring made the start-up look bad forever. In April, Bloomberg reporters posted a video online showing that they could get the same results by squeezing Juicero packs with their hands as they could with the well-known, pricey juice machine made by the startup. Jeff Dunn, the CEO, had tried to limit the damage in a long blog post, focussing on the fact that “We are not useful only when we are poured into a glass of fresh juice.” The dad should do something fantastic for himself while the kids get ready for school, not peel veggies, chop them up, and clean the blender.
We don’t want to wind up squeezing our pouches every day in a substandard and probably messy way. It’s not a cool, hands-on experience. Some people think Juicero is just another example of Silicon Valley craziness: why go through all the trouble to make a business that doesn’t need to be made new? Doug Evans, who claims to be Steve Jobs’s personal juice machine heir, left the company around a year ago and didn’t seem to care about what would happen to Juicero in public. The ex-boss of the company showed off how much fun he was having at the Burning Man festival in the Nevada desert on his Instagram account in the last few days. The pictures are no longer visible on the platform for some reason.
